Calling in all burned-out freelancers, introverts, highly sensitive people, neurodivergent folk, deep thinkers, conflict avoiders, people pleasers and conscious creators…
What if running a sales call didn’t have to feel like a power struggle?
Sales Call Masterclass Live! Workshop
Ditch the sales script and build a more thoughtful, conscientious, compassionate strategy for leading human-centered, empathetic sales conversations.
TWO TIMES TO CHOOSE FROM FOR DOUBLE THE ACCESSIBILITYWednesday, June 1st • 9am PDT / 12pm EDT / 5pm GMT / 6pm CEST
Ideal for folks based in US, UK and Europe
ORWednesday, June 1st • 8am WIB / 9am AWST / 10am JST / 11am AEST
Ideal for folks based in AUS, NZ and Asia Pacific
Can't make it live? Sign up to get lifetime access to the recorded, subtitled replay.
IT'S NOT A RANDOM COINCIDENCE THAT WE THINK SALES = BATTLE = SCARY
Sales calls can be like battlefields — but you never wanted to fight in the first place
Let’s take a moment to look at the language our business world uses to describe the sales process through the metaphor of war:
Control the conversation.
Defend your price.
Overcome objections.
Dominate!
Win!
Victory!
* cringe *
Sales is portrayed as an arena you enter with an opponent, a constant struggle of power, profit, and process.
As big-hearted quiet types, it’s no wonder we want to avoid the sales battle.
Yet we need sales to keep our businesses going.
So what do we do?
We use every tool we can to protect ourselves:
We retreat into back-and-forth email chains that slow the process way down, so we can avoid the sales call (but at what cost?)
We self-sabotage by leaving a promising prospect on read while we revamp our entire internal process or rewrite our website in pursuit of perfection
We let our prospect run the call like an interview, making us feel more like order-takers than the talented partner we really are
We seek out courses on how to sell in our DMs to cut out the sales calls entirely (spoiler: we’re only changing the conversation medium)
We swipe every sales template or script we can find, and then feel trapped by the sales persona we’re pigeon-holed into on the call
That gnawing feeling in your stomach that tells you this isn’t working — it’s not your imposter syndrome. It’s your intuition signaling it’s time to choose a more human-centered approach that balances connection with conversion.
The goal is trust, conversion is a happy byproduct
Sales Call Masterclass Live! is a live workshop built for folks like you: thoughtful, heart-centered business owners who want to grow your business and have a positive impact on your community.
This live masterclass is all about ditching generic templates and scripted tactics, so you can build more self-trust and long-lasting confidence that naturally seeps into every sales call.
Together, we’ll normalize ethical sales conversations—
What we can all do to humanize sales calls so they actually feel fun
How to quickly prepare for a sales call to show up with confidence
How to take the lead from the get-go and make your prospect comfortable
How to create connection, build trust and develop a strong client relationship
What to ask on a sales call to write a yes-worthy proposal
The subtle ways to position yourself as an expert even when you get push back
Naming your price, responding to negotiation and reducing project scope
Setting the vision for the project to avoid burnout and scope creep
How to respond to objections, questions and hesitations with empathy
Say ‘no thanks’ with grace to a bad-fit client (even if you don’t have a referral)
Sales Call Masterclass Live!
Ditch the sales script and build a more thoughtful, conscientious, compassionate strategy for leading human-centered, empathetic sales conversations
During this training, we’ll cover:
How to facilitate a sales call rather than lead it, so you feel in control of yourself, but you share power in the conversation with your prospect
Tips to quietly position yourself as an expert, so you can show up with confidence and put your prospect at ease (and calm your imposter syndrome, too!)
Ways to predict your capacity and manage your energy, so you feel like your best self when you show up to calls with prospective clients
Specific strategies you can use to make your sales calls feel more natural and organic through conversational flow (so you can skip those awkward stops and starts that make you second guess yourself)
Building practical and emotional trust on a sales call, so you can develop a strong relationship foundation that will set you up for repeat projects
And during our open Q&A, we’ll tackle your specific questions. Here are some examples of what we could cover:
Identifying red flags and qualifying prospects
What to actually say on a sales call and how much to prepare in advance
How to identify what clients want and if your services are right for them
How to close your sales calls confidently and empower your clients instead of pressuring people into saying ‘yes’ to working with you
When and how to name your price without scaring off a good-fit prospect
How to respond to objections and validate concerns with empathy
What to say when a prospect questions your experience or expertise
{your question goes here!!}
TWO TIMES TO CHOOSE FROM FOR DOUBLE THE ACCESSIBILITYWednesday, June 1st • 9am PDT / 12pm EDT / 5pm GMT / 6pm CEST
Ideal for folks based in US, UK and Europe
ORWednesday, June 1st • 8am WIB / 9am AWST / 10am JST / 11am AEST
Ideal for folks based in AUS, NZ and Asia Pacific
Can't make it live? Sign up to get lifetime access to the recorded, subtitled replay.
You'll also get…
A question and answer session, so you can get tailored advice for your specific sales call struggles
Access to the recorded replay, because sometimes you just need to hear a thing more than once for it to sink in
A 10-minute brain break halfway through because I don't expect you to stay focused for 2 straight hours!
Complimentary access to the digital product version of Sales Call Masterclass when it goes live
WHO AM I TO BE TALKING ABOUT SALES CALLS?Hey, I’m Bree (she/her)
If you know me, you’ve probably heard my cold pitch ‘rags to riches’ story.
When the pandemic hit in March 2020, I lost all of my clients all at once. Every. Single. One.
Ethical cold pitching helped me triple my revenue in 30 days. And it got me in the door with my wishlist clients — people like Joanna Wiebe, Joel Klettke, Belinda Weaver, and Peep Laja.
But here’s the thing:
While those first pitches I sent out may have gotten wildly positive replies in minutes, they resulted in nothing.
ZERO new clients. ZERO new projects. ZERO new invoices. Nada in my bank account.
Sigh
To say I struggled with my sales calls is putting it lightly.
I emailed lengthy project proposals to avoid the wretched sales calls
I’d get an inquiry only to spin myself into burnout trying to make my business look perfect before I’d hit respond to set up a call
I’d strike out, freeze up, and sit awkwardly waiting for someone else to take the lead, as my inner critic took over in the moment
I showed up to sales call with my confidence in the toilet and my stomach twisted into knots, as if I were truly meeting my biggest advesary on Zoom
I tried other people’s playbooks and sales scripts, but they always felt like an ill-fitting mask. And on the rare occasions they helped me land a project, I never felt like I could lift that persona and just be myself with that client.
How can you prioritize people over profit on sales calls, but still convert more profitable projects with those awesome people?
Building my Sustainable Sales System is what helped me consistently convert wishlist prospects into aligned clients with profitable paid projects.
In the process, I discovered:
You don't have to be an extroverted, boisterous chatterbox in order to turn sales calls into conversion conversations — your unique sauce is all you need
You don’t have to be a smarmy sales type to win clients — you can apply persuasion ethically to empower prospects to convert with consent
Your sales calls don’t have to feel like a battlefield — they can feel like a spark of connection and a spoonful of curiosity that makes you genuinely excited
Your sales calls aren’t about proving your worth — they’re about building human-centered relationships based on trust, respect and a shared vision
